This week our focus was on using data and how our world and people revolves and process this data. It can be used to create highly personalised experiences for audiences within the creative industry, of course once you understand your target audience.
Whether we like it data is the sole of everything we do, everything done to us and everything that will be done to us. It’s algorithms, predictions, surveys and its natural. We use it to figure out; who’s watching? where do they come from? what does their background tell us that leads them here? While some may feel somewhat invaded, for me it’s a comfort. Having and being able to collect this sort of data, as a future creator, allows me to think outside the box. It allows one to think- who do I want to appeal to? Who do I want to view this and why? What will they not be anticipating?
Data is also something natural within our world, your brain is basically a data processor itself. When data is accessed, the experiences become completely different and apply to your audience on a whole other level. It allows the creator to tailor to a smaller and more confined group, such as a specific country, ethnicity, or sex- or even apply it to everyone across the world. According to Sinz (2017), this allows films to produce potential large gross receipts (the total sum of money) that wouldn’t have been possible in the past.
Data is also a huge form of communication, like the small documentary called ‘The Fallen of WW2‘ openly displays data to build that level of communication to its audience, having a significant impact on the viewer then if It was just videos and thrown out facts. The physical representation of the statistics allows the viewer to visually understand the impacts of said time and even allows them to openly see it against other great tragedies.
Therefore, I believe data to be important. Our lives are run by the data within our head and that has been formed around us, tailored to us. It can even be called a type of communication and as a future media creator, communication comes across as a significant key within the job. It allows for me to understand and tailor to my ‘market’ that I wish to communicate with, as I can understand expectations, beliefs and the toleration of what they will and will not watch. Like the ‘House of Cards‘ scene where the killing of dog is shot; I could and would not sit through the horrible scene, like many other reactions. This was a way for these film makers to further define its viewers.
Data, in my life comes within a lot of the social media and advertising that is often tailored to myself online, personalised even, depending on what I have clicked on or searched elsewhere.
Overall, these techniques are helpful in creating your market and where you want to place both yourself and your work – how you can appeal it to people, places and things. Reading up on data within our world gave me a bigger insight into my career and allowed me to realise that there is a much broader range to film making than just a camera and actors. Your audience, how they process the data and how effectively you, as a creator, have communicated this to target your desired viewers becomes a fundamental key within the industry.
Sinz, C. (2017). Why Big Data Is Defining The Film Industry: 5 Things We Learned From Tribeca Talk’s ‘Big Data and the Movies’ Panel. [online] IndieWire. Available at: http://www.indiewire.com/2013/04/why-big-data-is-defining-the-film-industry-5-things-we-learned-from-tribeca-talks-big-data-and-the-movies-panel-39139/ [Accessed 1 Aug. 2017].
IRS.com. (2012). Gross Receipts Defined. [online] Available at: https://www.irs.gov/charities-non-profits/gross-receipts-defined